Our Financial Coach

Your personal guide to understanding, establishing and implementing smart financial goals


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Book Release – What Color Is Your Money?

What_Color_Is_Your_Money_amazon

I am excited to announce the release of my first book titled – What Color is Your Money?

WCYM explains financial management concepts and practices in plain and easy to understand language.  I relate important financial management concepts – Budgeting, Internal Controls, Good Financial Reporting and Analysis (I call these BIGA) to everyday issues such as diet and exercise, travel and relationships, which business owners with non financial backgrounds can easily identify with. The goal of this book is to help business owners begin essential conversations about key financial matters, navigate often confusing financial terrain and breakdown concepts that hitherto seemed too complicated and scary for them.

WCYM will be a relaxing therapy session for every stressed and anxious small business owner, a vote of confidence for the entrepreneur on the right path and an essential ingredient in the pantry of every aspiring entrepreneur worldwide. It is also an amazing resource for individuals considering entrepreneurship and business managers, who themselves are not yet entreprenuers but who are working hard for the growth of their employers businesses. WCYM is based on my fifteen years experience working with various business owners and managers from various backgrounds. WCYM provides answers to important questions business owners/managers frequently ask me and questions I know, from reviewing several hundreds of businesses, which every business owner should ask themselves, their accountants and their advisers. I hope you enjoy it and leave a message here with take aways!

WCYM is available for purchase in ebook (kindle) and paper back formats on www.amazon.com and other amazon international sites.

 


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Financial Seminar for Women in Abuja

Our Financial Coach is teaming up with FCT’s Abuja Enterprise Agency to offer a 3 day Financial Seminar for Women.

Event details are as follows:

Date:                     May 28 – 30, 2013

Cost:                      N30,000 (Thirty Thousand Naira)

Location:             Abuja Enterprise Agency, 22 Kudang Street, off Monrovia Street, Off Aminu Kano crescent, Wuse II

Registration:      Email/Call AEA Training Manager, Titi Ojo (titi@aea.org.ng or 08037041752)

Program Details

This course will go beyond regular training classes to help aspiring and existing business owners understand how to manage personal and business finances in order to reduce business failures, stress, anxiety and losses due to fraudulent activities. The program will feature group work and assignments using case studies and actual business data to teach women the concepts of Budgeting, Internal Controls, Financial Reporting and Analysis in simple language. The class size is limited in order to allow opportunities for coaching, mentoring and one on one interaction with each participant.

Participants will learn how to effectively separate their businesses from their personal lives, maintain and analyze basic financial records, communicate effectively with lending institutions and investors, design internal controls to mitigate business risk (including fraud), accurately determine and understand product/service costs, price products and accurately estimate the value of their businesses. They will also learn how to plan, establish and derive maximum benefits from business budgets.


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Mourning the expiration of that coupon? Think again!

I was clearing the mails on my kitchen Island this evening when I stumbled upon an unused but expired $10 gift certificate/coupon sent to me by DSW.  At first, I paused and mourned the loss of opportunity to get $10 off a new pair of shoes, in fact I thought about the new knee length boots I could have bought to replace the current ones I have been wearing since last winter or even the new black ankle length booties that would match my new pants. Then, I quickly caught myself. What was I thinking? How could the chance to save my money to spend my money on things I actually need, and not things the stores just want to entice me to buy make me sad?

Every wondered why the stores give you another $5 or 10% off your next purchase right at the check out counter when you just finished checking out for a bag full of new stuff? Why they ask you for your email address or zip code for “special offers?” Or why they tell you to open a new store card so you can save 15% on today’s purchase? Well, the simple answer is that all these things are done to get you to buy more and more stuff you don’t really need. You see, everything the stores do is to achieve one goal and one goal only – to keep you coming back for more. The way the items in a store are arranged, the type of advertisements and the “special offers” are all meant to achieve this purpose. I hate to be the one to break the news that the sales clerk really doesn’t care how that dress looks on you,  she is just focused on getting the items sold.

So how can you protect yourself especially during the post holiday season when retailers are desperate to keep sales numbers at decent levels? Here are a few tips:

  1. It’s not too late to establish your goals if you didn’t set them on January 1. Write down your goals and hold yourself accountable.
  2. Budget! Budget!! Budget!!! Keep a budget and be disciplined.
  3. Separate your needs from your wants.
  4. Don’t buy on impulse, always give yourself a few moments, hours or even days to think about significant purchases. Believe me, no deal is that hot contrary to what the marketers are saying.
  5. Realize that the little bits add up – $5 here, $10 there add up to something significant if you don’t pay attention.
  6. Keep your credit cards in a locked box at home and not in your wallet, if you have to go home to dig out the card, then you either need that item or you need a therapist (laughs!)
  7. Keep an expense diary, this helps to keep you in line just as a food diary helps a person on a weight loss journey.

So next time you see an expired and unused coupon on your desk, don’t feel sad but pat yourself on the back for saving the money you could have spent buying yet another item you don’t really need.


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2 Things successful entrepreneurs are doing today

Dear Business Owner:

Can you guess what the most successful business owners are doing on this last day of 2012.? No, they are not watching others make news on TV or social media. They are not among the  loads of people waiting idly to ring in the new year in New York City’s Times Square either. They are taking stock, expanding their network and fine tuning their million dollar plans. And it’s not too late to get on board that train.

Taking Stock

If you deal in physical goods, today is a good day to do a count and put a value on the items you are carrying over to 2013. Beyond counting, you should check to see if there are obsolete or slow moving items so you can draw up solid plans to clear this before stocking up after the holidays. Are there exciting promotions you can use to entice customers to buy the chicken, turkey and sheep left over from Eid and Christmas?  Get creative and hit the ground running tomorrow.

Taking stock however goes beyond inventory observation, this is the best time to review your business activities for 2012 and answer basic questions such as:

  • Did your business meet its sales target for 2012? If Yes, how did you do it? If not, where did you go wrong? Can the goals for 2013 be higher? Come on, challenge yourself!
  • What was your net margin in 2012. This is (Sales – Total Costs and expenses for the year)/Sales X 100%. Are you satisfied with this margin? Or can you do better? If this amount is a negative number, contact me via this page so that we can both ascertain that you are using the right numbers and I can help you come up with a good strategy to increase sales and/or reduce costs.

Whatever you do, don’t close the chapter on this year without closing your books even if it takes the entire month of January 2013 to finish this exercise. You will be doing yourself and your business a world of good by being well informed and better positioned for greater success.

Fine tuning their million dollar plans

Just like many individuals make new year resolutions, successful business owners do same by planning, not day dreaming. What is the difference between planning and day dreaming? A plan is a combination of simple, clear and measurable goals backed up by numbers. In short, a plan is your goals documented in your budget. Without a budget, all your elaborate marketing plans mean nothing. A budget will force you to set the right prices, understand your costs, competition and customers. It will help you determine which plans to pursue and which to cancel or delay. And a budget will help you hold yourself and your employees accountable during the year. A day dream is just wishes that are not backed up by budgets and documents.

You should however not stop after ascribing numbers to your planned business activities. Take the next step by using expanding your network today. If you are on social media or at Times Square, why not make these work for you by expanding your network of potential customers. You never know who is standing next to you or who may share that million dollar message you are about to put out!

I wish you a successful 2013.

Happy New Year!

 

 


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Time for new year resolutions? Not so fast…..

It is the last couple of hours of 2012 and I know a lot of folks are whipping out their notebooks and pens or digital gadgets to make brand new resolutions for 2013. If you are one of those people, I say “please hold on” and do one thing first – take stock! Yeah, take stock of 2012, especially your financial life during the past 365 days before making new resolutions. After all, there is plenty of truth in the saying that, “you can’t know where you are going until you know where you have been.”

So how do you take stock and what does taking stock have to do with living your best financial life? Well, let’s find out, shall we?

  1. Did you make a resolution on January 1, 2012? If yes, how about you bring out the paper or the section of your gadget where you documented it and have a little “accountability moment?”
  2. Did you meet all your goals? If yes, hold off on the  jubilation until you answer the next question.
  3. If you met all your goals, search your soul and see if you actually set the bar high enough. If you did and met the goals, then you should celebrate and aim even higher in 2013.
  4. If you didn’t meet your goals, don’t beat yourself up. Think about, and document the reasons why you didn’t meet them, and think about possible solutions to the problems. For instance, was your goal to save more or live on less than your income? If you failed to meet that and ended the year in debt. One of the areas to think about, which may not be obvious to you is the sort of company that you keep. If you have a habit of hanging out with friends whose sole agenda every Friday night is “clubbing” and “lounging”, you may want to evaluate how much that cost you in 2012 and see whether you can afford to spend that much creating memories you are often too drunk to remember the next day. 2013 may be the time to change your circle of friends.
  5. Did you end 2012 richer or poorer? The true of measure of this question is not how much you have in your bank account, it is really through something I now like to call the “DOES” plan. I talked about this in one of my first articles on the blog, which you can find here: http://ourfinancialcoach.com/2011/10/21/living-my-best-financial-life-where-do-i-start-from/. So evaluate and compare what you own to what you owe currently, and remember that those designer shoes and bags don’t count when calculating what you own, but the balance on your credit card, which you used to pay for these items count when calculating what you owe (yeah! you may be left with the debt with no “property” to show for it).
  6. How much did you make in 2012? A lot of people won’t know how much they earned during the year until their W-2 arrives and opening it leaves them in shock. Check your pay stubs and get an idea of how much you really made.
  7. Now, how much did you save? I hope you saved something!
  8. How much of the savings in question 7 is left in your bank account? If its zero, please don’t beat yourself up till you answer the next question.
  9. Did you make any big purchase during the year with your savings? Perhaps a house, car or even start a business? If yes, its okay to have a zero balance in your savings today. If no, you need to think about where the money you saved went to. If you can’t remember, then there is a problem (sad face!)
  10. How much did you spend and what did you spend it on? How much did you pay for the cable TV you hardly watched? For the movie package you were too busy to benefit from? The home land line no one except telemarketers call you on? You may actually be surprised at the annual cost of these categories that may seem quite small when you pay for them each month.

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This exercise may be painful for some people, but like George Santayana said “Those who are unaware of history are destined to repeat it,” if you don’t take stock to see what you did well and the mistakes you can learn from, you may just repeat the same ones.

So now that we have closed the chapter on 2012, how about we look at some tips that will make you finish 2013 richer than you are about to start it:

  1. Understand your relationship with money, know what your strong and weak points are so that you can maximize your strengths and work on the areas that need improvement. My money color quiz can help you do this. Take the test here - http://ourfinancialcoach.com/2012/05/15/what-is-your-money-color-3/
  2. Establish simple, clear and measurable financial goals. Don’t be afraid of aiming high.
  3. Take the credit cards out of your wallet.  Yes, if its there, you will swipe it without thinking. The lines between your needs and flimsy wants will become blurry. So save yourself from yourself and keep the credit cards at home.
  4. Establish a budget. It is your road map to success and it is not just for the miserly or the stingy folks. A budget helps you “smell trouble” before it lands. For instance, I just did my January 2013 budget and realized that I have to defer some expenses to later months because I won’t make enough money in January to cover everything I wanted to buy.
  5. Delay self gratification. Yes, you deserve the brand new Rolls Royce  but how about you wait till you actually make the millions before buying it, huh?
  6. If you must charge an item you absolutely need to have on your credit card, make sure you make room in your budget for the next month to pay it all off. One of your new year resolutions is to stop your credit card company from feeding fat on your hard earned money.
  7. Make up your mind to save. Yes, save something no matter how little. If you don’t save now that you are earning “peanuts”, you probably never will. See my article on savings here - http://ourfinancialcoach.com/2012/07/24/5-reasons-your-savings-account-has-a-zero-balance/
  8. Post your goals on the wall by your bedside to remind yourself about them. This will help bring you back to the “center” when you are about to stray.
  9. Establish an “accountability circle.” Staying disciplined financially is tough, even for the most conservative spender, but like weight loss, quitting cigarette and many other journeys we embark on, we seem to do better when we  have a small circle of people to keep us accountable.
  10. Watch out for my new book coming out in February 2013 by the grace of God. This is one book you have to read, whether you have a business, plan to start one or just trying to manage the business of “you.”

I wish you all the best in 2013 and beyond!

Happy New Year!


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Black Friday, Cyber Monday – Survival tips for the shopping season

Today Black Friday, marks the beginning of the ‘crazy’ shopping season. A lot of people are now resting their tired and aching muscles after this morning’s ‘door busting’ moves, and retailers are smiling to the bank while releasing more incentives to ‘get out the money’ again on Cyber Monday.’  This trend will of course continue, albeit with different names and tags till the end of the year. Bottom line is retailers will be happy, some of us will victoriously acquire some ‘most wanted’ possessions, but quite a number of us will end up broke, frustrated and stuck with items we really don’t need by the time this is all over. So how can you ensure that you will be among the smiling and victorious people on December 31st?

How about the following hot tips….

  1. Set a Limit - Don’t get into the shopping mode without a budget, decide how much you would like to spend, create a low range (the least amount) and a high range (absolute highest amount you want to spend) before beginning your shopping.
  2. Create a list – Don’t just write a list of people you want to buy gifts for, also write what you would like to buy for them. Don’t be rigid about this, include alternatives so that you don’t get frustrated when you don’t find the number 1 items on your list easily. Getting online or in stores without a list of what you want to buy is like giving a blank check to a rogue, only this time you are the one stealing from yourself. However, make sure you put yourself as number 1 on your gifts list – treat yourself too.
  3. Don’t Starve Yourself – People who deprive themselves of the  ’fine things’ of life, which they can ordinarily afford run the risk of going overboard during the shopping season. The sudden feeling of freedom and liberty to buy may result in over spending, so be careful of this. This is like the reaction of  a fasting/dieting person who is suddenly about to break his/her fast, a lot of discipline is required to avoid overeating and ruining the whole purpose of the fast/diet anyway.
  4. Spend Cash – Wait a minute, I don’t mean that you shouldn’t use a card to make payments. What I mean is that you should spend the money you truly have either in the form of physical cash, debit cards, bank checks or credit cards that you can conveniently pay off within 30 days. This is not the time to open store credit cards or charge amounts that you know will be difficult to pay back (without interest) when due.
  5. Adopt ‘Creative Gifting” – It is rather unfortunate that we live in a world where everything is judged with a lens of materialism. A mother working two jobs, who can barely afford to put food on the table for her children now feels the need to buy the same kids the latest expensive gadget or toys as holiday gifts. We have sadly lost the plot. However, you don’t have to be a victim of this trend. If you can afford to buy something, then by all means by it. However do not feel compelled to purchase what you cannot afford, there are sweeter ways to show your love and care.  What is wrong with knitting a baby blanket for your little niece or nephew if you have the talents? Or simply taking the kids to a nice and warm indoor park to run around and have a good time if that’s what you can afford? These are examples of relatively inexpensive gifts that people in your life will appreciate for much longer than the material items you bought even though you couldn’t afford them.
  6. Make Room – It is a great idea to clean out your closet before going shopping for new items. Apart from freeing up the space, you can also make money doing this. Giving your lightly used items to registered charities can help your tax burden. Even if you don’t want to give out the Louis Vuitton purses and Christian Loboutin shoes, what stops you from having your own ‘Green Sunday’ sale of these items so you can use the proceeds to fund your new list of ‘wants’? Guess what? They may look ‘so last season’ to you but your neighbors may just think they are fresh off the runway!
  7. Buy the ‘Most Wanted’ First – Start your shopping with items you really think you ‘must have’ so that your allowance takes care of those no matter what, then spend the change on the others. An easy way to blow your budget is starting with the least important items and hoping to get to the more important ones later. It is a recipe for disaster.

I hope these tips help you survive the waves of this shopping season. Now go on and snatch all those good things from the shelves but don’t forget that ‘Reality Wednesday’ is coming right after Black Friday and Cyber Monday. I wish you all the best as usual!


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Go ‘BIGA’ if you want your small business to grow

Ever wondered why your small business remains small after all these years?

Can’t stop thinking about the fantastic business venture you ran that died a painful death?

Is your business struggling to keep up with your debt and other financial obligations?

Are you getting frustrated that no banks or investors want to put any money in your business?

Perhaps none of the issues above apply to your business (thank God!), but do you struggle with the knowledge of what your business’ full potentials are?

If you answered yes to any of these questions, then you need to know about a concept I have nicknamed ”BIGA for small businesses,” promise me you will not stop reading when I tell you that BIGA means Budgets, Internal Controls, Good Records and Analysis because it is actually not as complicated as it sounds, laughs!

I know these things sound like issues you pay your accountant to handle if you can afford one because you probably don’t like dealing with numbers or would rather just focus on your business not the numbers, but they are issues you need to understand if you are passionate about your business and will like to build wealth through it. Think about it this way: irrespective of how high or low a small business owner’s bank balance is, their face will most likely light up when they are talking about their products or service because in most cases, people start small businesses because of a passionate connection to the product or service. However, more than half of those happy business owners cannot clearly tell you what their financial goals are, how setting the prices they charge or how making other financial decisions can get them to those goals. This is why one of the top ten reasons small businesses fail within the first five years is lack of financial awareness on the part of the business owner.

But don’t worry because our financial coach will get you started on the right path, I will explain these concepts in ‘user friendly’ terms in this article, and we will go deeper in subsequent editions until you know enough to ask the right questions, set the right prices, assume the right obligations and most of all make smart business decisions.

Happy Reading!

B – Budgets

Got a Flight Plan? Running your business however small without a budget is like flying an air plane to ‘no where’ destination. If you won’t board a plane whose pilot tells you he has no flight plan, why should you expect someone to invest in a business that has no goals, i.e budget?  A lot of people run away from building budgets because they assume it is this big complicated process that requires an equally complicated system to execute, this is not the case. A budget is simply a documentation of your expectations and aspirations in numbers. One of the common pitfalls preparers encounter is that they build unrealistic budgets that do not reflect reality or leave room for the unexpected. If your business is new, look at what similar businesses are spending or selling to give you an idea of what might happen to yours. For veterans, look at prior period activities to make accurate predictions for the future. Most of all, do not simply leave your budget to gather dust throughout the year, ensure that you constantly compare actual results to your expectations so that you can make timely changes.

I – Internal Controls – Got good brakes?

Do you sign all checks issued by your small business? Do you keep your check books in a secure location? Do you prepare bank reconciliation statements to catch mistakes and unauthorized transactions? Do you perform a routine count or observation of your inventory? These are examples of internal controls, which are as essential to your business as good brakes are to a car. You have to consciously think about what can go wrong e.g. fraud or theft, and ensure that you put simple checks in place to reduce or eliminate the risks your business faces. You do not want to be that business owner who is working hard but has a display sign that reads ‘open for robbers’. Internal controls are simply putting procedures in place to protect your sweat.

G – Good Records – What’s really happening here?

Keeping good records is essential to business growth, you should make a habit of recording details of all business expenses and receipts otherwise it is impossible to know how well or poorly your business is performing. There are several easy electronic tools such as Microsoft Excel and Quick Books that can make this task easier nowadays, the tool you select should be based on ease of access, size and complexity of your business. There is hardly any investor who will take you seriously if you don’t have financial reports however great your idea is. What you are saying to the investor is that you don’t really care how your business is doing but you want his or her money anyway, so you are setting yourself up for a rejection. 

A -  Analysis – Did we make it to the finish line, Is the price right, Is it the right size?

Analysis is simply asking the right questions about your business performance. You should review your records monthly, quarterly or yearly to see if you are meeting the goals you set at the beginning of the year (don’t let your budget gather dust on the shelves), check that you are pricing your products correctly, that your stock (inventory) is not just gathering dust instead of moving into customers’ hands and most importantly check to see that your business is growing and you are making profits. Analysis helps you stay focused on your goals and steer you in the right direction if there is a problem. In short, it is like the check engine light that comes on in your car prompting you to pay attention.

Want to learn more about BIGA and how it can take your small business to the level you dream about? Subscribe to updates on this page for future articles and send an email to tope@ourfinancialcoach.com if you would like a coach to hold your hand till you become a pro!

I wish you great success!

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